About Us

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

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For Noreen, it was the fact she had a hair problem at a young age that impacted both her self-image and confidence. After going through many years of short-term solutions, she was inspired to find an answer that addressed her needs. This passion and purpose extended over the next four decades.

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A trip around the globe, learning from the best in the world, led Noreen to bring multi-needle galvanic electrolysis to Australia. She opened her own clinic in Sydney, Australia, which has been running for close to 40 years. She also introduced a course to teach other electrologists about galvanic electrolysis, helping to advance the industry through her long-spanning career.

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Her journey with the GEMM-16 Beauty began in 2000, with four initial learning experiences that never made it to market. Over time, she refined the device to enhance user-friendliness, improve efficiency, and reduce the discomfort often associated with hair removal treatments.

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In 2020, the first prototype was ready for trial, and after two years of testing with over 28 machines, the GEMM-16 Beauty was introduced to the market. This advanced electrolysis machine reflects over two decades of research, development, and personal investment. It has been carefully designed to support those seeking solutions for unwanted hair with precision and care.

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The GEMM-16 Beauty represents Noreen’s dedication to quality and her vision of providing an alternative approach to hair removal. It is a tool born from passion and experience, offering a  purposeful solution for both practitioners and clients.